Valuable articles to help you effectively market
your business.
So How Well Do We Need to Know Our ICPs and Personas to Create Great Marketing Campaigns?
As marketers, we often hear that knowing our audience is key. But how deeply must we understand our Ideal Customer Profiles (ICPs) and buyer personas to build campaigns that truly perform? Spoiler: the better we know them, the stronger our campaigns will be.
Here’s why these matters and how you can sharpen your focus with help from CMO360 Insights to turn insights into action.
#MarketingStrategy #ICP #BuyerPersona #B2BMarketing #SmallBusinessGrowth
Why Fractional CMO Services Make Sense for Small and Growing Businesses
Fractional Marketing Services
How Can Small Businesses Market Effectively?
Marketing effectively for small to mid-size business
