If you're running a small to mid-size business without a marketing plan, you're essentially driving cross-country without a map. Sure, you might eventually get somewhere, but will it be where you wanted to go? And how much time and money will you waste along the way?

Many business owners pour resources into sporadic marketing efforts, a social media push here, an email campaign there, without understanding how these pieces fit together or whether they're even reaching the right audience. The result? Inconsistent messaging, wasted budget, and growth that feels more like luck than strategy.