This playbook is a practical roadmap for fractional consultants ready to turn their expertise into a scalable business. It guides you through proven strategies to position your value, attract the right clients, and deliver measurable results that lead to lasting partnerships. Inside, you’ll discover how to productize your services, build trust through impact-driven engagements, and create repeatable systems for sustainable growth. Whether you’re a seasoned executive stepping into fractional work or an established consultant looking to level up, this book will help you grow with clarity, credibility, and purpose. (10 page eBook, concise outline with guided steps)
Starting and growing a small business means juggling many responsibilities – marketing is one of the most critical. An effective marketing strategy connects you with customers, drives sales, and builds your brand’s reputation. This eBook provides foundational and advanced marketing best practices tailored for small businesses, whether you’re anew owner learning the ropes, a growing business scaling up, or part of a marketing team coordinating campaigns across channels. We’ll cover four key marketing channels –website optimization, SEO, social media, and email marketing, with practical tactics and templates you can use right away. A comprehensive guide to set up key marketing channels. (46 page eBook)