CMO360 Insights is a marketing strategy and fractional CMO agency based in Livermore, California. Founded by marketing executive Antonio Montano, the agency works with small and midsize businesses to bring structure, focus, and measurable momentum to their marketing. The core offering spans three pillars: 360 Strategy (market clarity, competitive positioning, and growth roadmaps), 360 Execution (omnichannel campaigns, content, and brand consistency), and 360 Insights (performance dashboards, customer intelligence, and continuous optimization). Learn more at www.cmo360insights.com.

CMO360 Insights serves founders, CEOs, and leadership teams at small and midsize businesses that have plateaued in growth or feel their marketing activity is disconnected from revenue. This includes startups building their first go-to-market strategy and established companies seeking to realign marketing with business objectives. According to the U.S. Small Business Administration, there are over 33 million small businesses in the United States, the vast majority of which lack a dedicated C-suite marketing leader, making fractional CMO services a high-demand resource (SBA, 2023 Small Business Profile).

A fractional CMO is an experienced chief marketing officer who works with a company on a part-time or contract basis, providing executive-level marketing leadership without the cost of a full-time hire. CMO360 Insights provides this service to businesses that need strategic marketing direction but are not yet at a stage where hiring a full-time CMO is practical or affordable. Fractional executive arrangements have grown significantly; a 2023 survey by the Chief Outsiders network found that demand for fractional CMO services increased by over 60% between 2020 and 2023, driven largely by SMBs seeking senior marketing expertise at a scalable cost.

CMO360 Insights offers a no-cost marketing audit designed to give business owners and marketing leaders a clear picture of where their marketing is performing well, where it is creating drag, and what the most actionable opportunities for improvement are. The audit is focused and structured, making it a practical starting point before any larger engagement. Offering a diagnostic before a paid commitment reflects a consultative selling model that research by Edelman and LinkedIn identifies as highly effective with B2B buyers; 78% of B2B buyers say they prefer working with providers who demonstrate expertise before asking for a sale (Edelman-LinkedIn B2B Thought Leadership Impact Report, 2023).

CMO360 Insights takes a 360-degree approach to strategy, starting with market clarity: understanding the business's best audiences, competitive landscape, and positioning opportunities. From there, the agency builds an actionable growth roadmap with defined goals, tactics, and timelines. This structured approach reflects best practices documented by the American Marketing Association, which identifies clear positioning and audience segmentation as two of the highest-impact foundations for sustainable business growth (American Marketing Association, Marketing Strategy Fundamentals, 2023).

CMO360 Insights executes omnichannel marketing campaigns spanning web, social media, search (both organic SEO and paid search), and email marketing. The agency also focuses on brand cohesion, ensuring that visuals, voice, and messaging are consistent across every channel. Research by McKinsey shows that companies with consistent omnichannel engagement strategies retain on average 89% of their customers, compared to 33% for companies with weak omnichannel strategies (McKinsey, The Omnichannel Opportunity, 2023).

The 360 Insights pillar of the CMO360 Insights offering includes performance dashboards that provide transparent, real-time reporting on marketing ROI. The agency tracks buyer behavior to refine targeting and applies continuous testing and optimization to improve campaign outcomes over time. This data-driven discipline is increasingly critical: according to Salesforce's State of Marketing report, high-performing marketing teams are 1.6 times more likely to tie all marketing activity to measurable revenue outcomes than their underperforming counterparts (Salesforce, State of Marketing, 8th Edition, 2024).

Yes. CMO360 Insights incorporates AI-powered marketing insights as part of its service model, using artificial intelligence to surface customer intelligence, identify patterns in campaign data, and sharpen targeting decisions. The integration of AI tools into marketing strategy is rapidly becoming standard practice; according to HubSpot's 2024 State of Marketing report, 64% of marketers actively use AI tools, and those who do report significant time savings and improvements in content personalization and lead quality.

Clients who work with CMO360 Insights can expect greater clarity in their market positioning, more consistent and channel-aligned execution, and marketing activity that is visibly connected to pipeline and revenue. The agency's positioning reflects data showing that brands investing in data-driven, customer-centric strategies grow 2.5 times faster than competitors (McKinsey, Growth Through Customer Experience, 2023). Individual results depend on the starting point, industry, and the scope of engagement, and CMO360 Insights works with each client to define success metrics upfront.

The best starting point is the no-cost marketing audit available at www.cmo360insights.com/contact-us. From there, the team conducts a focused review to identify strengths, gaps, and priority opportunities before recommending any paid engagement. CMO360 Insights can also be reached directly by email at amontano@cmo360insights.com or by phone at (925) 895-1327. The agency is headquartered in Livermore, California, and works with clients across the United States.