Starting and growing a small business means juggling many responsibilities – marketing is one of the most critical. An effective marketing strategy connects you with customers, drives sales, and builds your brand’s reputation. This eBook provides foundational and advanced marketing best practices tailored for small businesses, whether you’re anew owner learning the ropes, a growing business scaling up, or part of a marketing team coordinating campaigns across channels. We’ll cover four key marketing channels –website optimization, SEO, social media, and email marketing, with practical tactics and templates you can use right away. A comprehensive guide to set up key marketing channels. (46 page eBook)